The Australian Competition and Consumer Commission (ACCC) sued Samsung Australia in 2019 over false claims made in the company’s phone advertisements about water resistance. The Korean tech company frequently emphasised in its marketing materials that numerous of its Galaxy S, Galaxy A, and Galaxy Note phones could be used in swimming pools and the ocean. Nearly three years later, an Australian court-imposed fines of AUD 14 million (around $9.6 million) on Samsung Australia for its deceptive smartphone ads.
The Galaxy S7, S7 Edge, Galaxy A5 (2017), Galaxy A7 (2017), Galaxy S8, S8 Plus, and Galaxy Note8 are among the IP68-rated Samsung phones specifically mentioned in the ACCC news release as being demonstrated for usage in pool and sea water settings based on the advertisements.
The gadgets in question allegedly sold 3.1 million units total in Australia, and the deceptive marketing appeared between March 2016 and October 2018. The agency contends that these advertisements encouraged consumers to purchase and utilise their gadgets in the ways that were shown in the advertisements, such as taking underwater selfies in the ocean.
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