The large 1″ Sony IMX989 sensor on the Xiaomi 12S Ultra must be rather pricey, right? Well, it turns out that no. The Bill of Materials (BoM) for the phone has been broken down and analysed by Counterpoint Research, and it shows that the sensor is not the most expensive component. In fact, far from it.
The manufacturing cost of the base device with 8GB of RAM and 256GB of storage is around $516, although it is sold for CNY 6,000 (around $890). Be aware that the $516 price tag also covers the cost of the retail box contents, assembly, testing, and intellectual property rights. Costs related to marketing, warranty services, and other expenses are separate from those mentioned above.
The component providers that receive the largest percentages of the BoM pie are Qualcomm, Samsung, and Sony. In addition to the Snapdragon 8+ Gen 1 processor, Qualcomm is also the supply of connection IC, audio codec, RF transceiver, and front-end components.
Samsung provides the 8.3GB LPDDR5 RAM and the 6.73″ LTPO E5 AMOLED display (the amount used for this breakdown). Naturally, Sony supplies the image sensors for the rear camera, including the 1″ IMX989 sensor stated before as well as two IMX586 sensors for the ultra-wide and telephoto modules (the selfie camera sensor is an OmniVision OV32C).
There have been ups and downs in Xiaomi’s performance in the CNY 6,000 segment. The Xiaomi Fans Festival helped the company’s market share in that sector, which had been declining since the start of this year, to increase. The Mi 11 Ultra, Xiaomi’s previous camera flagship, has shipped 2 million copies, according to Counterpoint. The 12S Ultra has now received the baton.
To learn more about the performance of the image sensors, display, and chipset, read our in-depth review of the Xiaomi 12S Ultra. You may also see our video review, which features a separate one on the camera alone.